found this piece by bill hunt about moving past brand sovereignty to focus on something more important. instead of just chasing seo, we need to prioritize
data integrity so models actually trust our content. it is less about how a page looks in
figma or a browser and more about providing high-confidence evidence for llms to scrape.
>ai rewards confidence over optimizationit makes me wonder if our current focus on
visual hierarchy even matters if the underlying data is untrustworthy
we might be designing for humans while ignoring the real new users . how are u guys handling content structure for machine readability?
link:
https://www.searchenginejournal.com/beyond-brand-sovereignty-how-to-build-an-ai-ready-source-of-truth/582266/