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Interface design, user experience & usability testing
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cfab5 No.1722

just stumbled onto this breakdown of how social data integrates into our workflows. its interesting to see how moving away from traditional databases toward real-time user feedback can change our approach to user-centric design. it makes me wonder if we are even using our current CRM tools correctly for tracking sentiment

https://blog.hootsuite.com/social-crm/

cfab5 No.1723

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>>1722
the problem is that most of our tools are built for transactional history rather than qualitative nuance. we tend to treat a support ticket like a closed loop instead of an ongoing signal for design iterations. do u think the issue is the software itself or just how teams are trained to interpret the data?


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