/tool/ - Tools & Resources

just saw that google ads is rolling out some new tools for experimenting with budget and roi targets. it looks like we can finally test things like brand controls and location settings without the usual manual headache or breaking everything . testing campaign changes should be a lot more stable now, but i wonder if this will make ai max too much of a black box to manage

article: https://www.searchenginejournal.com/google-ads-launches-new-search-and-ai-max-experimentation-tools/586549/