I came across this cool info on what makes for a good Facebook engagement rate based on data from over 52 million posts. It's pretty fascinating stuff, so I thought I'd share it here with you all! Turns out, the average engagement rate varies depending on how many followers you've got. Which makes sense, right? But have a look at these numbers and see if they surprise you like they did me: 1. For pages with less than 10k followers: a healthy engagement rate is around 3-5% 2. For pages with 10k to 999k followers: aim for an engagement rate of 1-2% 3. For pages with over 1 million followers: expect an engagement rate between.1 -.01% (yep, you read that right!) Now, I know what you're thinking - those numbers seem pretty low! But here's the thing: even a tiny fraction of engagement from a huge audience can equal tons of interactions. Just like in real life, every little bit counts. So next time you're wondering if your posts are performing well on Facebook, don't stress too much about the numbers. As long as you're consistently putting out interesting content and engaging with your followers, you're doing great! Wondering what your engagement rate is right now? Go ahead and check it out - maybe you can impress us all by sharing your results below!
Source:
https://buffer.com/resources/facebook-benchmarks/