So here's the lowdown: We analyzed over 52 MILLION posts and this is what we found out Turns out, engagement rates vary based on the number of followers you have. And let me tell ya, it might make a difference in your strategy game So if you're a micro-influencer with under 10K followers, aim for an average of around 2% to keep your fans engaged and happy! As you grow into the medium-influencer bracket (10K - 100K followers), expect engagement rates to drop but still hold onto around 1%. And don't forget, consistency is key here Now, when you hit that mega-influencer level with over 100K followers, engagement drops even more, typically less than 0.1%. But hey, it's still a connection with your audience, right? So what do you guys think about these numbers? Have any of you noticed similar trends in your own posts? Curious to hear your thoughts!
Source:
https://buffer.com/resources/facebook-benchmarks/