/sm/ - Social Media

rivian is pulling 0.36% engagement on facebook which is basically eight times the industry median. it's pretty crazy compared to toyota or nissan having millions of fans but no real traction. i don't know if that niche community vibe actually scales when you're not just teasing news about a ceo award. lucid isn't far behind with their 0.35% too

article: https://www.rivaliq.com/blog/best-automotive-brands-social-media/