can't believe people are still obsessing over engagement rates when the real focus is shifting to video watch time and reach formulas. it's all just numbers anyway.
>reach, engagement and videothe benchmarks for these metrics are looking pretty grim for anyone not running heavy ad spend. i don't see how anyone's supposed to hit those target numbers without a massive budget. honestly, it feels like
total nonsense if you aren't using some high-end automation tool. does anyone actually use these formulas for their monthly reports or are we all just faking it?
link:
https://blog-cms.socialinsider.io/social-media-metrics/