been looking at these updated formulas for tiktok and youtube and it's such a headache. everything changes every time someone updates an api or something. specifically the way they want you to calculate it for linkedin vs instagram feels totally inconsistent.
>the correct current formulas for eachit's not even like we're all using the same metrics anymore. if you're trying to track x alongside facebook, the math doesn't even line up. i tried running a quick check on some old data and the numbers just look wrong. it's basically just
different math for every single app at this point. honestly feels like we're all just guessing with these different denominator options anyway. if you're not counting shares as part of the total, you're losing half the story.
at least that's what i tell my clients are you guys still using the same spreadsheet for all your platforms?
https://blog-cms.socialinsider.io/how-to-calculate-engagement-rate/