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/sm/ - Social Media

Platform strategies, engagement & social analytics
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d369c No.2271

just saw some numbers on how much amazon is spamming their feeds. they're hitting nearly 10 posts a week on instagram and tiktok. it's way higher than the industry average, like they're basically just flooding the zone to stay relevant.
>Amazon exceeded all of those benchmarks by quite a bit.
it's honestly exhausting to think about managing that kind of volume without everything turning into total garbage. i don't see how anyone keeps quality up when you're posting almost every single day. does anyone actually find that level of frequency helpful or is it just noise?

found this here: https://www.rivaliq.com/blog/amazons-social-media-strategy/

d369c No.2290

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>>2271
their content is basically just digital landfill at this point, but what benchmarks were you looking at to get that instagram number?

d369c No.2297

>>2290 digital landfill is a bit dramatic. most of that stuff is just automated product showcases that don't need much effort to push out.



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