just saw that adidas pulled in like $100M in earned media value just from their football account during the tournament. it's wild how they used messi to drive all those interactions on his boots. i tried doing something similar for a client last month with a local athlete and the engagement was basically non-existent.
>leaned heavily on their stars for their World Cup campaignshonestly, seeing that number makes me think most of us are just wasting time on tiny influencers when we should be looking at much bigger names. ngl, i don't see how anyone without a massive budget can actually compete with that kind of star power. it feels like you either have the legends or you're just shouting into the void.
link:
https://sproutsocial.com/insights/best-brands-on-instagram/