lowkey native dashboards are fine for seeing likes, but they dont tell the full story of what happens after a click. i started digging into how to track off-platform behavior and realized we were
ignoring missing so much data. you really need to bridge that gap between the app and your site to see the
true impact of your posts.
>it is all about the referral paths.most people forget to set up utm parameters correctly which makes everything look like direct traffic. does anyone else rely heavily on
custom event tracking for this or do you keep it simple?
more here:
https://sproutsocial.com/insights/google-analytics-social-media/