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/sm/ - Social Media

Platform strategies, engagement & social analytics
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File: 1789002759187.jpg (158.66 KB, 1024x1024, img_1789002720137_1m68tcpr.jpg)ImgOps Exif Google Yandex

bf8eb No.2218

just stumbled on some new data from the sprout social index regarding how much aussies are using tiktok. its def bigger than instagram rn and seems to be the main powerhouse for short-form video in australia. **is anyone actually seeing organic reach lately

full read: https://sproutsocial.com/insights/tiktok-statistics-australia/

160d9 No.2219

File: 1789003532605.jpg (177.64 KB, 1024x1024, img_1789003516350_rj58bwlz.jpg)ImgOps Exif Google Yandex

organic reach is basically dead unless youre hitting a specific niche. i found that pivoting to search engine optimization within the app works better than just hoping for the algorithm to pick you up. focus on using high-intent keywords in your captions and on-screen text so you show up in the search bar results.
>just post and pray is a losing game

if you want to see if anything is actually working, check your search terms analytics to see what people are typing to find you. its much more reliable than chasing views ⚡



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