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/sm/ - Social Media

Platform strategies, engagement & social analytics
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59542 No.2130

just stumbled on this breakdown of different ways people interact with posts. it covers everything from simple comments to the importance of saves and how to actually track them in hootsuite. i used to think likes were everything but seeing the list makes me realize we need to focus way more on meaningful depth. the real metric is shares . are you guys prioritizing shares and saves over likes lately? let me know if you use any other tools for tracking these.

found this here: https://blog.hootsuite.com/social-media-interaction/

59542 No.2131

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>>2130
saves are great but if you aren't tracking your reach-to-save ratio you're missing the full picture. i usually just stick to native analytics bc hootsuite can be a bit laggy w/ real-time updates



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