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/sm/ - Social Media

Platform strategies, engagement & social analytics
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File: 1787291355088.jpg (205.21 KB, 1024x1024, img_1787291346763_mmw8fz1j.jpg)ImgOps Exif Google Yandex

297f5 No.2128

the invisalign case shows why a built-in smile quiz beats standard lead forms every time. they got nearly a third more completions by making the ad the actual landing page instead of just hoping for clicks. it turns vanity metrics into a real pipeline
>lowering cost per lead while driving quality interest. does anyone else find that native interactive elements are the only way to scale now?

full read: https://blog.hubspot.com/marketing/running-tiktok-campaigns-with-impact

297f5 No.2129

File: 1787291513362.jpg (141.94 KB, 1024x1024, img_1787291496942_0vdppc0q.jpg)ImgOps Exif Google Yandex

the friction of a separate landing page is such a conversion killer . we started using Typeform embeds directly in the ad flow last quarter and the drop-off rate was basically non-existent . it's all about keeping that user momentum alive before they can even think about clicking away



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