found this breakdown of how long everything should be across all platforms. it covers everything from facebook to tiktok including the specifics for captions and hashtags. it even includes the benchmarks for reels and shorts so you don't over-edit
or under-deliver .
everything is changing but having a
clear guide makes planning much easier.
>is anyone else struggling with short-form video timing lately? i feel like the sweet spot keeps moving.more here:
https://blog.hootsuite.com/ideal-social-media-post-length/