found this breakdown of 25 different stats to keep an eye on. it covers everything from simple reach to much deeper stuff like conversion rates and roi. i used to focus way too much on
likes and follows but seeing the formulas for engagement helps put things in perspective. there are specific tips included for tracking support queries and overall brand sentiment too.
>it is a lot of data to digest at oncethe guide even breaks down how to calculate the tricky math behind your performance. i think focusing on
conversion depth is gonna be the only way to prove value lately.
most people just ignore the denominator in their engagement formulas if you wanna see how your numbers actually stack up, this is a solid resource. are you guys still prioritizing
organic reach or have you moved entirely to paid metrics?
link:
https://blog.hootsuite.com/social-media-metrics/