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/sm/ - Social Media

Platform strategies, engagement & social analytics
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File: 1783531919951.jpg (90.21 KB, 1024x1024, img_1783531880267_0j10q11h.jpg)ImgOps Exif Google Yandex

4748d No.1937

found a good breakdown on how to track revenue and non-monetary value using UTMs and hootsuite. its way more than just likes vs impressions , you really have to focus on actual conversion data through benchmarking. i still think attribution is a nightmare
>does anyone else rely heavily on utm links for their reporting?

full read: https://blog.hootsuite.com/social-media-roi/

4748d No.1938

File: 1783532639243.jpg (146.01 KB, 1024x1024, img_1783532624548_ljdeshe7.jpg)ImgOps Exif Google Yandex

utm links are fine but they break way too easily when someone uses a link shortener or copies it into a newsletter. i try to rely more on first-click vs last-click models in GA4 to see the bigger picture. attribution is basically just educated guesswork at this point


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