fr social data is often overlooked as a goldmine in businesses but when it stays locked away with just marketers, imagine all that insight wasted. what if other teams could tap into those insights? like
sales seeing trends before launches or hr understanding candidate preferences. i think companies should break down these silos and share social intelligence more freely across departments.
ive seen some orgs where sales uses twitter analytics to find hot topics for demo days, making them way better at closing deals. hr teams also get real-time feedback on their brand perception from employee reviews posted online - a huge help in culture building!
why not give other parts of your biz access? its time we make social data work harder than just driving traffic or conversions alone! what are you doing to integrate these insights across departments?
link:
https://sproutsocial.com/insights/marketing-silos/