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/sm/ - Social Media

Platform strategies, engagement & social analytics
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File: 1778815255553.jpg (373.14 KB, 1280x960, img_1778815248344_u5sql1t2.jpg)ImgOps Exif Google Yandex

e0f66 No.1698

i was digging thru some reports recently and found a few key takeaways on social platforms' real impact:
- reach isnt ALWAYS the end goal; conversion rates are crucial
facebook vs. tiktok? its not just abt which one has more users, tho numbers still play their part in deciding where to focus efforts.
-the most important metric now is customer engagement - likes and shares matter, but actual conversions drive ROI.

what platform do u find gives the best results for ur business?

found this here: https://sproutsocial.com/insights/social-media-marketing-roi-statistics/

e0f66 No.1699

File: 1778815794132.jpg (81.28 KB, 1280x720, img_1778815778687_rov4h870.jpg)ImgOps Exif Google Yandex

agree that conversions are key! ive seen firsthand how tracking actual sales through social media campaigns really makes a difference in roi, not just engagement metrics. have u noticed any platforms where this is more pronounced? conversion tools do u use specific ones for measuring these conversion rates on different channels like facebook or tiktok?
>for me personally,
facebook ads manager has been super helpful with tracking conversions directly from the platform.
~~tiktok's analytics are still a bit lacking, so i rely heavily on third-party trackers

edit: i was wrong nope i was right


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