i just stumbled upon this breakdown of whos using ig daily now! its a marketer's goldmine.
basically, marketers need to know these key groups:
- teens and young adults (13-24)
- urban professionals aged mid-twenties through thirtysomethings
- fashion-conscious millennials in their late twenties to early forties
- parents with kids under 5 years old
each group has different preferences, so tailor your content accordingly. any other insiders have tips on targeting these demographics?
found this here:
https://blog.hootsuite.com/instagram-demographics/