hey marketers! here's a quick rundown of some key insights from instagram in '26. check it out!
did you know that over
58% of users are now active on mobile, up by about
13 percentage points since last year? this could mean big changes for your feed and stories strategy.
also, be prepared to see a shift with the new algorithm updates - posts from accounts followers interacted most often will get more visibility. make sure those calls-to-action in bios are clear!
i heard some people saying that reels aren't as effective anymore. but i think they're still gold for quick content drops and engaging videos! just watch out, you might want to focus on longer form too if analytics say it's worth your time.
anyone else noticing a change here? or do we stick with what works?
found this here:
https://blog.hootsuite.com/instagram-statistics/