theres been a bit of disconnect between where brands are putting their efforts and actually what audiences prefer. its like investing heavily into one network, but finding out most peeps hangout somewhere else
i mean seriously though. have you guys noticed the shift? ive seen some major players losing ground while others seem to be booming
instagram stories are still a big hit for sure. people love them 'cause they feel more authentic and less like ads but tiktok's" got that viral potential down pat, its taking over fast
anyone else see this shift? ive heard some brands on twitter, trying to keep up with the trends by adding video content. interesting move or just desperate?
also curious about how long we can hold onto our current strategies before they become obsolete ⏳
what do you think is here for staying relevant in 2026 and beyond?
article:
https://sproutsocial.com/insights/social-media-networks/