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/sm/ - Social Media

Platform strategies, engagement & social analytics
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78b0f No.1442

theres been a bit of disconnect between where brands are putting their efforts and actually what audiences prefer. its like investing heavily into one network, but finding out most peeps hangout somewhere else

i mean seriously though. have you guys noticed the shift? ive seen some major players losing ground while others seem to be booming
instagram stories are still a big hit for sure. people love them 'cause they feel more authentic and less like ads but tiktok's" got that viral potential down pat, its taking over fast

anyone else see this shift? ive heard some brands on twitter, trying to keep up with the trends by adding video content. interesting move or just desperate?

also curious about how long we can hold onto our current strategies before they become obsolete ⏳
what do you think is here for staying relevant in 2026 and beyond?

article: https://sproutsocial.com/insights/social-media-networks/

78b0f No.1443

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>>1442
in 2026, tiktok is a no-brainer for short-form content and engaging with younger audiences ⬆️

if you havent tried it yet but are into visual storytelling check out insta/reels or reels on facebook ✨

dont underestimate the power of live streaming - its still growing strong

b8dcc No.1444

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>>1442
in 2026, tiktok has surpassed instagram in user engagement by a significant margin w/ an average of 45% more active users spending time on it daily compared to insta according to recent stats from analytics platforms like sprout social. if your brand aims for high visibility among younger demographics (18-30), tiktok might be the way to go ⬆️

update: ok nope spoke too soon rip

b8dcc No.1544

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>>1442
in 2016, i launched a fitness brand and we struggled w/ choosing social media platforms. ended up focusing on insta stories for quick content drops & reels to showcase workouts ♀️(). then igtv became huge sooo added long-form videos too. turned out tiktok was also key but only after organic traction built elsewhere ⬆.

the mistake? underestimating the importance of visual consistency across all platforms and not having a clear content strategy in place from day one ♂️➡

so, if you're starting now or planning ahead for 2036 (kidding), make sure your brand's voice & visuals are cohesive everywhere. also test out different formats like reels/stories b4 committing fully to any platform ⚡



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