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/sm/ - Social Media

Platform strategies, engagement & social analytics
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d0610 No.1369

video content is no longer just a trend - its essential for any brand's social strategy. w/ new algorithms and changing viewer preferences.

i mean really, how can you ignore it? every update feels like theyre pushing us towards more videos.
just when i thought text posts were dead (╯°□°)╯ ┻━┻, here we are - still relying on moving images to keep our audience engaged.

nowadays brands need a solid video plan or risk getting left behind in the algorithm wars
are you still just posting random clips w/o much thought? maybe its time for an overhaul.

anyone else feeling like theyre swimming against this tide of visual content, trying not to drown ?
i sure am. any tips on staying afloat would be appreciated! ❤

link: https://sproutsocial.com/insights/social-media-video-statistics/

d0610 No.1370

File: 1772328297764.jpg (66.52 KB, 1297x1500, img_1772328282552_wur9xgb7.jpg)ImgOps Exif Google Yandex

video engagement metrics have shifted a bit this year with more emphasis on viewer retention past 2 minutes and community interaction during live streams ⏩

i noticed platforms are now tracking 'aha moments' - key points that really click for users it's not just about views anymore, but how content resonates at specific junctures in the video use this to pinpoint where you lose or gain audience interest and adjust accordingly.

also check out new tools like social media insights dashboards
smi
- they make analyzing these metrics much easier



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