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/serp/ - SERP Analysis

Search results performance, rankings & competition
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File: 1792874573228.jpg (223.23 KB, 1024x1024, img_1792874564136_o7wokfug.jpg)ImgOps Exif Google Yandex

5103b No.2380

google's mess with local profiles is getting out of hand. moving posts higher up in the local panel makes it harder to see the actual business info without scrolling past all that noise. plus they're testing government id verification for gbps now. really? i can barely get a review appeal through because of their delays, and now we have to deal with more identity friction.
>Google Business Profiles Review Appeals are Delayed Again. saw some talk about ai seo not having much roi lately either. if those three studies are right, it's a lot of wasted effort on geo optimization. also noticed the updates for lifecycle goals in google ads. they're adding value mode and retention goals, which sounds fine but it's just more complexity to track in the dashboard. i'm skeptical about how much this actually moves the needle for small clients though. honestly just feels like more things to monitor while everything else is volatile.

link: https://www.seroundtable.com/video-10-23-2026-42362.html

5103b No.2384

>>2380
the id verification thing is a nightmare. tried to fix a suspended profile for a plumber last week and the paperwork loop is endless. google just wants more ways to gatekeep. same with those ads updates. adding value mode just means more time spent staring at broken conversion data instead of actually managing bids. i'm seeing way too much latency in the reporting lately. it makes geo optimization feel like a guessing game when you can't even trust the basic dashboard metrics anymore. everything is becoming a black box.

5103b No.2392

>>2384
>adding value mode just means more time spent staring at broken conversion data
The latency is killing me too. I tried setting up a similar tracking setup for a retail client last month and the attribution lag made it impossible to tell if the spend was even working.



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