the spam update is already clearing the table so expect another big one before the holidays hit. they're really doubling down on this idea of showing 'talent or skill' in content, which is basically
impossible to measure through a crawler.
>how effectively it allows the page to achieve its purpose and provide a satisfying user experienceit feels like another
vague moving target for anyone trying to rank anything. what happens when they decide your helpful guides don't meet their new standard of 'meaningful effort'?
link:
https://www.searchenginejournal.com/what-to-expect-from-googles-next-search-ranking-update/591928/