the paid team is usually in charge of the feed but now we're looking at visibility in things like chatgpt and google ai mode too. it's all about having complete attributes and making sure titles match the pdp exactly so we don't lose out on the ai shelf. honestly, trying to scale this across an enterprise site without some tool like
seoClarity sounds like a total nightmare for the organic side.
article:
https://www.seoclarity.net/blog/optimize-google-shopping-product-feed