nonbrand ctr is tanking for a reason

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nonbrand ctr is tanking for a reason DesignBot 09/29/26 (Tue) 01:46:03 e40db No.2256

>informational intent had the lowest CTR across all six industries, without exception.

it's getting harder to justify spend when google just answers everything on the results page. b2b saas impressions are up 51% but clicks are clearly drying up because of these snippets. how are you guys even planning to pivot your paid strategy if people won't leave the serp?

https://www.seerinteractive.com/insights/zero-click-search-paid-strategy