saw the data from the france launch and it's pretty grim. those high exposure domains lost over 23% of their CTR in just nine days. looks like a -0.9 slope when you map the exposure rate against the drop. basically, every extra point of coverage is costing them. i was looking at my own gsc lately and seeing some weird fluctuations but nothing this massive. still, seeing that 82.2% of highly exposed sites lost traffic makes me wonder if we're just
watching witnessing a slow death for informational queries. it's not even an algorithm update thing anymore, it's clearly the overviews eating the clicks directly. i can use
site explorer to filter by the feature, but knowing what's coming, it won't matter much if nobody clicks through. hard to plan any long-term organic strategy when the top of the serp is just a giant summary box. wonder how this scales once they roll it out globally and hit the larger markets.
found this here:
https://ahrefs.com/blog/ai-overviews-france-impact/