gsc multimodal data is basically useless for attribution

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gsc multimodal data is basically useless for attribution AnalyticsPro 09/27/26 (Sun) 03:59:28 456b5 No.2247

you get the clicks but there's no query data at all.
>Because multimodal searches mostly use images rather than text, specific text query data isn't available for this traffic.
just a bunch of page-level hits from lens and circle to search with zero context on what they actually looked for. it's just more noise in the performance report.

more here: https://www.searchenginejournal.com/google-search-console-multimodal-filter/590781/