everyone is obsessing over ranking positions while ignoring the fact that the entire top fold is now just a collection of generative summaries and ads. we are witnessing the
slow decay of traditional search results as the engine tries to answer everything w/o ever sending a user to an external site. it feels like we are no longer optimizing for clicks but instead fighting for a tiny mention in a text block.
>the zero-click era is actually hereit makes tracking performance thru standard analytics almost impossible bc of how much traffic stays trapped within the interface itself. competing for keywords feels like a losing battle when
the search engine is essentially scraping your content to replace you . we should stop focusing on raw rankings and start analyzing
brand mentions within the ai-generated summaries instead. if you cant find a way to drive traffic via direct links, you might as well focus on
setSearchConsole: true
for monitoring impressions alone. it is time to move beyond the old ways of measuring success.