/serp/ - SERP Analysis

the current state of organic visibility is getting harder to track because ai-generated summaries are pushing traditional blue links further down the page. it feels like we are no longer competing for a rank, but rather fighting for pixel real estate within the summary box itself. most of our old metrics for tracking click-through rates are becoming useless because users find their answers without ever leaving the search page.
>the era of the click is dying.
we might be moving toward a purely impression-based model
it is getting difficult to differentiate between organic traffic and zero-click searches in our analytics