just stumbled onto some data about how brand presence is splitting. it turns out having top google rankings doesn't mean u actually show up in the llm responses anymore. there is this massive disconnect between
traditional authority and what these models actually recall during a prompt. i noticed that many big names are basically
becoming invisible once u move away from standard search results. it feels like we are moving toward an era of
zero-click brand erasure for anyone not optimized for generative engines. does anyone else feel like their current seo strategy is becoming
completely useless irrelevant for ai discovery?
article:
https://searchengineland.com/ai-visibility-index-brands-vanishing-from-ai-search-485057