just stumbled onto some interesting data about how muchh ai search is actually impacting the funnel. apparently 42% of buyers are already using it to evaluate products, making it the
top predictor for purchase intent. it feels like being visible in those snippets is becoming more important than traditional blue links. im trying to decide between hubspot aeo and rank prompt to track this.
ranking on google is basically becoming secondary . anyone else seeing a massive shift in their
click-through rates lately?
more here:
https://blog.hubspot.com/marketing/hubspot-vs-rank-prompt