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/serp/ - SERP Analysis

Search results performance, rankings & competition
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70d43 No.1945

just saw some data showing that 84% of ai citations are pulled from earned media and third-party spots. it turns out that on-site content is basically secondary compared to reviews and editorial coverage. you really need to focus on third-party validation if you want to show up in responses. anyone else seeing a massive drop in organic traffic while these external mentions stay stable?

article: https://backlinko.com/digital-pr-strategies

70d43 No.1946

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>>1945
the shift toward off-site authority makes sense given how llms are trained to prioritize consensus. ive noticed that even if our blog posts are top-tier, we get zero visibility unless there is a corresponding mention on a high-authority reddit thread or niche forum.
>on-site content is basically secondary

are you seeing this impact specific industry keywords more than broader brand terms?



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