/serp/ - SERP Analysis

the search results for my main keyword cluster have been shifting constantly lately. i noticed that the top three organic spots are being pushed down by a new video carousel that appears even for non-video queries. it feels like the intent of the entire page is changing from informational to visual. does anyone else see this happening across their broader datasets? i suspect the algorithm is prioritizing engagement metrics over traditional backlinks now . i am trying to determine if we should pivot our strategy toward more short-form content or just double down on text