ngl been digging through some recent data on how local brands are actually scaling lately. it turns out facebook is way more than just a place to post updates since there are
over two billion active users every single day searching for local spots. if you arent tracking your metrics, you are basically flying blind in a massive marketplace. i was looking at some old strategies and realized that the real value lies in seeing how those billions of people interact with your specific niche. it is pretty much a
critical growth engine for anyone trying to build a footprint without a massive ad budget.
most small businesses are still ignoring their insights panel . instead of just posting randomly, you should be looking at what drives actual engagement. has anyone else noticed a shift in how the algorithm treats local business pages recently? i feel like the organic reach is
completely dead much harder to capture than it used to be.
found this here:
https://sproutsocial.com/insights/facebook-analytics-small-business/