ngl just saw a breakdown on why gsc stats can look so weird lately. it turns out rising impressions alongside dropping traffic usually boils down to things like
new ai features stealing real estate or just ranking for totally irrelevant terms. it could also be related to how new content is being indexed or broader changes to the serp layout itself.
it's basically a visibility trap . ive been noticing more of this with my low-intent keywords lately. has anyone else seen their
click-through rate crater even though impressions are hitting all-time highs?
>the data says you're being seen, but not clicked.https://www.searchenginejournal.com/ask-an-seo-why-gsc-impressions-are-up-but-traffic-is-falling-4-things-to-consider-first/569246/