just saw that google analytics is rolling out some changes to how they handle source grouping and hostname filtering. it looks like they are trying to make
cross-channel analysis a bit less of a headache by cleaning up the attribution logic. the new filtering controls should help w/ seeing actual traffic w/o all the junk cluttering the reports. i am curious if this will actually fix the
fragmented data issues we have been dealing with lately. it seems like a move toward more streamlined reporting for everyone.
it might just be another way to mask bad tracking implementation does anyone know if this affects existing custom dimensions? the goal is apparently easier performance tracking across different channels. hopefully, this makes the
data cleaning process much faster than it is rn. let me know if you have tested the new filters yet.
found this here:
https://searchengineland.com/google-analytics-adds-source-grouping-and-hostname-filtering-480096