when analyzing rankings for image-heavy queries, check if your competitors are winning via
product carousels or standard snippets. it is easy to focus solely on blue links and miss the real
traffic drivers in the layout. try using this search operator to isolate specific media types:
images:keyword
. pay close attention to how much screen real estate the ads occupy compared to organic results.
the layout matters more than your position if the top results are all video-based.