/serp/ - SERP Analysis

google search console is great for self-analysis but semrush's competitor data can indeed give you a competitive edge in keyword strategy planning and execution.
>for instance, i've seen campaigns where knowing competitors' moves early helped us adjust our tactics to stay ahead.
consider integrating both tools - gsc for baseline performance tracking; then use semantic analysis from something like serpstat or semrush as your strategic compass - it can really enhance coverage of the market landscape and uncover opportunities you might miss otherwise.
just make sure not all eggs are in one basket when choosing between them. sometimes, a mix is better than relying on just one tool for critical insights!

note: serpstat also offers robust competitor analysis which could be worth exploring.