i found this in a post by liz reid at search engine journal: apparently ai is great for complex follow-up questions but not necessarily the initial browsing phase. its like she's saying, "if youre just starting to explore smth new and havent honed your query yet. stick w/ traditional results."
it got me thinking - what if a lot of people are missing out on useful info bc they default straight into ai mode? have any experienced users tried this switchback approach where both modes get used interchangeably, or is everyone sticking strictly to one way?
takeawaymaybe we should give the full serp some love again instead of just relying solely on ai.
https://www.searchenginejournal.com/google-on-ai-search-why-browsy-queries-favor-full-serps/573822/