/serp/ - SERP Analysis

google just announced a new update to their algorithm that prioritizes ESG factors!
But here's an unpopular opinion : this is shaping up as another case of "greenwashing" by big tech.
''ESG: it sounds noble, but how many companies actually measure and report these metrics? And will they game the system to look better than their competitors?
>It's like saying "be more sustainable" without any real consequences for those who don't.
Instead of chasing this trendy metric, why not focus on actual user experience improvements that can be easily measured with tools likes ''Google Lighthouse and web analytics? ⚡
i'm going to stick my neck out: spoiler alert - in 5 years we might look back at ESG rankings as a blip. The real winners will still prioritize speed, accessibility, relevance.
So for now. just do what works!