>>1124google's latest serp changes in q2 have a significant impact on seo strategies. the introduction of the 'knowledge panel expansion', which displays more information from trusted sources directly within search results, could potentially reduce click-through rates to websites and alter traffic patterns for certain queries. meanwhile, updates like ''mobile-first indexing' further emphasize mobile optimization as a crucial ranking factor. lastly, google's 'passage ranking' algorithm change signals an increased focus on individual webpage sections rather than the entire page content when determining relevance to user searches. adapting seo strategies accordingly is essential for maintaining visibility in these evolving serps!
ps - coffee hasnt kicked in yet lol