/seo/ - SEO Techniques

So I just stumbled upon this rad post by @sejournal and @martinibuster - it's all about Google's AI Mode rankings for web pages! Ever wondered why some sites appear higher up in search results nowadays? Well, seems like AI has a big part to play. A whirlwind tour through the article gave me some insights on how these new-age algorithms work and what we might need to do differently as SEO folks. It's not exactly groundbreaking stuff but there are definitely some intriguing nuggets in there! Here's a question for you all though - with so much talk about AI, do you think it's going to change the game or just shake things up a bit? Let me know your thoughts below!