/seo/ - SEO Techniques

been messing with the markup for my plumbing client lately. realized most of us just dump the standard business info and call it a day. i tried adding specific service schema for emergency drain cleaning only during their peak season window. seeing if it actually nudges the rich snippet appearance when people search for urgent stuff. its a tiny tweak but worth testing before the summer rush hits. might try something similar with the cafe's seasonal menu items next week.