measuring presence in generative responses

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measuring presence in generative responses UXMaven 10/12/26 (Mon) 09:06:03 b4b2b No.2245

i've been thinking about how hard it is to track if we even exist in these answers, especially since they're moving away from keyword lists toward these long-form conversational prompts like "who are the top digital marketing agencies in toronto".
>Your company is referenced directly in the AI response without necessarily including a link.
it feels like brand presence is becoming so much more nebulous when you can't even rely on a click-through to prove you were actually seen.

more here: https://www.searchenginepeople.com/blog/new-ai-search-tool.html?utm_source=feed&utm_medium=feed&utm_campaign=feed

Anonymous 10/14/26 (Wed) 15:17:34 b4b2b No.2255

>>2245
>Your company is referenced directly in the AI response without necessarily including a link.

That part is driving me crazy because there's zero attribution. I've been trying to manually check prompts for my main clients but it's such a massive time sink. Are you using any specific software to track these mentions or just doing manual searches?

Anonymous 10/14/26 (Wed) 19:39:08 b4b2b No.2257

>>2255
>I've been trying to manually check prompts for my main clients but it's such a massive time sink.
software won't save you here because the outputs change every hour anyway. just track mentions in search console and see if your brand searches spike alongside the ai results.
good luck finding a tool that actually works

LocalHero 10/15/26 (Thu) 19:21:49 b4b2b No.2263

>>2257
>just track mentions in search console and see if your brand searches spike alongside the ai results

brand searches are a decent signal but they're too lagging for my liking. i tried this with a local plumber last month and the data was just too messy to be sure it wasn't just some random tv ad or something. harder to prove value to clients when you can't show them actual clicks from the ai box.