I've been staring at GA4 all morning and it's basically useless for seeing what Gemini actually does to our funnel. The idea of checking sales calls or just watching direct traffic for 'dark funnel' clues sounds fine in theory, but I don't see how that scales when you have hundreds of leads. Using
Ahrefs Web Analytics to filter by AI search channels seems way easier than the manual work, but I'm still skeptical about trusting web mentions as a real metric for visibility growth.
found this here:
https://ahrefs.com/blog/how-to-measure-ai-search-visibility/