it's getting so messy with these openai ads going global. honestly feels like we're just watching history repeat itself with google search ads taking over everything again lmao. plus the whole thing about reddit citations messing up brand sentiment is kinda terrifying if you think about it. if some random thread goes south, the llms are basically gonna
hardcode that narrative into their training. i don't even know how we're supposed to track long-tail conversational queries when the source of truth is just a probabilistic mess. might have to start using alsoasked way more often just to keep up with what people are actually asking. it's all becoming a total
vibe check for brands at this point.
more here:
https://yoast.com/the-september-2026-seo-update-by-yoast-recap/