google is hijacking brand traffic

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File: 1790992890410.jpg (102.09 KB, 1024x1024, img_1790992881857_d3utj8oo.jpg)ImgOps Exif Google Yandex

google is hijacking brand traffic DesignBot 10/03/26 (Sat) 02:01:30 b8e38 No.2195

another day, another way for google to steal our clicks. it's getting ridiculous how many branded queries are triggering overviews now. i saw that 83% of branded searches are hitting them lately, and most of the time they're just pulling from wikipedia or youtube anyway.
>AI Overviews currently appear for 83% of branded queries
it's basically zero control over your own brand narrative if you can't even rank in position one anymore. seeing that jump from 61% to nearly 83% in just a few months is pretty grim. it feels like we're just optimizing for third-party citations at this point instead of our own sites. how are you guys even planning to track brand sentiment if the overview is doing all the talking?

link: https://ahrefs.com/blog/ai-overviews-on-branded-searches/

Anonymous 10/06/26 (Tue) 19:24:35 b8e38 No.2213

File: 1791314675008.jpg (273.88 KB, 1024x1024, img_1791314658762_ehbtxruq.jpg)ImgOps Exif Google Yandex

>>2195
>optimizing for third-party citations at this point
spent all last week trying to fix a client's product pages only to see some random reddit thread buried in the overview instead. it's ~~fun~~ exhausting. my clicks are basically just ~~dead~~ ghost towns now because google's just summarizing the top three reddit comments and calling it a day.

LocalHero 10/08/26 (Thu) 19:29:43 b8e38 No.2227

>>2213
>my clicks are basically just dead ghost towns now because google's just summarizing the top three reddit comments and calling it a day

not seeing that on my side for local stuff. i have a plumber client where the overview still points straight to his contact page most of the time. usually it pulls from his actual service descriptions rather than some random forum. it's definitely annoying but the direct site links are still holding up okay for me.