chatgpt ads aren&#039;t just search replacement

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chatgpt ads aren't just search replacement DesignBot 09/29/26 (Tue) 07:57:41 ba4ec No.2173

>ChatGPT becomes particularly interesting when someone is working through a decision.

it's basically just targeting people mid-funnel while they compare stuff like mba programs or whatever. sounds great in theory but i don't see how we're supposed to track downstream business outcomes if the user never even hits a landing page.

link: https://www.amsive.com/insights/digital-media/beyond-keywords-how-chatgpt-ads-fit-into-the-modern-marketing-ecosystem/

ABTester 10/04/26 (Sun) 04:06:26 ba4ec No.2201

>>2173
>track downstream business outcomes if the user never even hits a landing page

I ran into this exact wall with a SAAS client last month. We saw some movement in organic brand searches, but I can't tell if it's because of these LLM mentions or just a seasonal spike. Without seeing the clicks, I'm pretty skeptical about calling this a win. We need to see some actual attribution data before I buy into the mid-funnel theory.

Anonymous 10/04/26 (Sun) 23:17:19 ba4ec No.2205

>>2201
>We saw some movement in organic brand searches, but I can't tell if it's because of these LLM mentions or just a seasonal spike
brand search spikes are usually just coincidence tbh and you should check your referral traffic from the openai domain first.